KEN CRANE
04-23-2004, 10:07 AM
Media Coverage at event #1 Huntington Beach
Harry Chittick – Media Wave Consulting
Summary
It is clear from the amount and quality of media coverage at Huntington
Beach that the sport has passed a major milestone. The reporters treated the event as an established professional sport with a huge following. With one minor exception there was no attempt to stir up controversy or negative aspects. The level of national coverage has exposed the Super
7 series to millions of new people and will have prolonged positive impact on the sport. This will also bring many new players to the sport.
Coverage -TV
The extraordinary television coverage began on Friday with KABC, the ABC network owned station in Los Angeles. They did 10 live reports into their morning show and Good Morning America time slots. The reporter was so impressed that they stayed to do four more live reports into their noon news show. That was followed by taped coverage in their evening news segment. Total Audience: 10 MILLION. KABC is also a Direct TV Super Station so an additional 20-30 million potential viewers saw this coverage.
ABC Network news syndication fed this same tape out Friday night to 225 ABC stations and 12 foreign outlets with a potential audience of over 100 million viewers.
Saturday the Fox News network covered the tournament and ran stories all afternoon and evening on the Fox News Network, which was seen by a potential worldwide audience of 50 million.
Newspapers
The targets were the regional newspapers with a goal of bringing people to the event and raising the awareness of the sport. A clean sweep here as the Los Angeles Times did a wonderful positive feature story with pictures. Their circulation and sales are well in excess of 3 million. It is important to note that their approach was to treat the event as professional event and not some oddity. There was also a superb story in the San Diego Union featuring Dynasty.
The Orange County Register did a full feature story with pictures that captured the excitement of professional Paintball. The story was carried by the Knight-Ryder syndication service which resulted in the story being reprinted in its’ entirety by the Miami Herald.
Overall, it can be assumed that potentially nearly 250 million people saw the coverage of the Huntington Beach event.
Harry Chittick – Media Wave Consulting
Summary
It is clear from the amount and quality of media coverage at Huntington
Beach that the sport has passed a major milestone. The reporters treated the event as an established professional sport with a huge following. With one minor exception there was no attempt to stir up controversy or negative aspects. The level of national coverage has exposed the Super
7 series to millions of new people and will have prolonged positive impact on the sport. This will also bring many new players to the sport.
Coverage -TV
The extraordinary television coverage began on Friday with KABC, the ABC network owned station in Los Angeles. They did 10 live reports into their morning show and Good Morning America time slots. The reporter was so impressed that they stayed to do four more live reports into their noon news show. That was followed by taped coverage in their evening news segment. Total Audience: 10 MILLION. KABC is also a Direct TV Super Station so an additional 20-30 million potential viewers saw this coverage.
ABC Network news syndication fed this same tape out Friday night to 225 ABC stations and 12 foreign outlets with a potential audience of over 100 million viewers.
Saturday the Fox News network covered the tournament and ran stories all afternoon and evening on the Fox News Network, which was seen by a potential worldwide audience of 50 million.
Newspapers
The targets were the regional newspapers with a goal of bringing people to the event and raising the awareness of the sport. A clean sweep here as the Los Angeles Times did a wonderful positive feature story with pictures. Their circulation and sales are well in excess of 3 million. It is important to note that their approach was to treat the event as professional event and not some oddity. There was also a superb story in the San Diego Union featuring Dynasty.
The Orange County Register did a full feature story with pictures that captured the excitement of professional Paintball. The story was carried by the Knight-Ryder syndication service which resulted in the story being reprinted in its’ entirety by the Miami Herald.
Overall, it can be assumed that potentially nearly 250 million people saw the coverage of the Huntington Beach event.